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[nrghost_cta href=”#” class=”” title=”Bad reviews online !”]Take Charge of Your Online Reputation Now  COMPARE ALL PLANS[/nrghost_cta]

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Till the last decade, top corporations and Individuals reputation are managed by paid media agencies across the globe which creates a perception of companies which they want to showcase to customers, employees, shareholders or to anyone else out there. These companies have a strong hold with media agencies to proactively approach for potential liabilities and negative campaigns. When it comes to online reputation management it’s vastly different and much more volatile and contagious that you can never escape. It shows both sides of the coin which use both online and offline media. It’s human psychology to see first thing negative than to see positive. If negative things coming next to your name or brand on a popular search engine it will become a nightmare altogether. Anyone searching for the first time and seeing those negative things about you or your business will get a negative perception about you or your business. Perceived reputation and business loss cannot even be calculated.

Online media is amalgamation and combination of real time activities on social media platforms, online group communities, blogging via personal or professional, online news, content marketing and mailing lists. Online media transmits globally to a wide audience. Very popular English proverb “Even a very good thing will have to be made public, to be acclaimed by people” in the online world “Even a very small bad thing will have to be addressed, else it will be criticized by people”. If it remains there it is contagious and will make a very bad perception about you or your business.

IMPACT ON BRAND PERCEPTION

Perception is a reality. If someone does a search for your brand in Google, what will they see? Hopefully, there will be a link to your website, but what if there is a link to a site that talks about a bad experience someone had, or worse yet, what if there was a video that showed how your brand caused harm to someone? Perception of the brand at that moment is probably pretty poor.

IMPACT ON SALES

Would you buy something or avail service from a company where 5 out of 6 customer ratings blasted the company for poor customer service, lousy quality or late delivery? Probably not. You might search a little longer for a company that didn’t have such bad customer reviews. And, you might even be willing to pay a bit more if you knew the company had a solid reputation. This negative feedback can directly impact sales.

IMPACT ON RECRUITMENT

Today’s job candidate will typically research a company online before they submit their resume. Candidates will want to understand whether the company they are about to work for treats their employees well, if there is high turnover and what the current employees think of the working conditions. A company’s ability to recruit for key positions can be negatively impacted by the information posted on these sites.

IMPACT ON INTELLECTUAL PROPERTY

A substantial amount of time and cost go into securing the necessary rights to a company’s   trademarks,   copyrights, and other intellectual property.   Unscrupulous businesses can leverage your brand’s equity to redirect unsuspecting customers to their business. This infringement can cause confusion amongst your customers, damage brand perception and impact revenue.

IMPACT ON INVESTOR RELATIONS

Like prospective job-seekers, investors look to blogs and other sources of unbiased financial data to make decisions on whether to buy, hold or sell a position in a company. Since blogs and other sources of user-generated media allow for frank discussions, investors can gain additional perspective on the health of a company.

 

 

IMPACT ON FINANCIALS

When Starbucks announced the closure of certain stores throughout the United States in July 2008, activity in the blogosphere spiked. This spike in activity corresponded with a dip in the company’s stock price below $14 a share – the lowest point it reached for the entire month of July.  The perception that Starbucks was in trouble spread quickly online and thus negatively impacted the company’s stock price.

 

 

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These are the things that can hamper your online reputation and we as a company can handle such type of content amicably.

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[nrghost_feature rounded_image=”yes” animation=”fadeInLeft” title=”Unfair news articles” image=”323″][nrghost_feature rounded_image=”yes” animation=”fadeInLeft” title=”Disparaging blog posts” image=”311″][nrghost_feature rounded_image=”yes” animation=”fadeInLeft” title=”Exaggerated reviews” image=”326″]
[nrghost_feature rounded_image=”yes” animation=”fadeInRight” title=”Hostile forum comments ” image=”318″][nrghost_feature rounded_image=”yes” animation=”fadeInRight” title=”Outdated legal issues” image=”306″][nrghost_feature animation=”fadeInRight” title=”Blatant smear campaigns” image=”305″]

[nrghost_heading animation=”fadeInDown” heading=”HOW TO TAKE CONTROL OF YOUR REPUTATION?” css=”.vc_custom_1504870459911{margin-bottom: 60px !important;}”][/nrghost_heading]

Establishment

Protection

Repair

Monitoring

Management

Premium

[nrghost_testimonials][nrghost_testimonial testimonial=”“ I am really thankful to the ORM team to manage and monitor my reputational risk online in the most optimized and cost effective manner across all social media platform and search engines. last but not the least crisis management was wonderful.“”][/nrghost_testimonials]
Recent Case Studies

A law firm was a victim of serious reputation attacks by one of its crazy customers as she lost one of the case where she was represented by law firm. These links came on top 10 search results in google search for the law firm. Currently signed off for monthly reputation insurance package.

Client Testimonials

Why is online reputation management important now?

Till the last decade, top corporations and Individuals reputation are managed by paid media agencies across the globe which creates a perception of companies which they want to showcase to customers, employees, shareholders or to anyone else out there. These companies have a strong hold with media agencies to proactively approach for potential liabilities and negative campaigns. When it comes to online reputation management it’s vastly different and much more volatile and contagious that you can never escape. It shows both sides of the coin which use both online and offline media. It’s human psychology to see first thing negative than to see positive. If negative things coming next to your name or brand on a popular search engine it will become a nightmare altogether. Anyone searching for the first time and seeing those negative things about you or your business will get a negative perception about you or your business. Perceived reputation and business loss cannot even be calculated.

Online media is amalgamation and combination of real time activities on social media platforms, online group communities, blogging via personal or professional, online news, content marketing and mailing lists. Online media transmits globally to a wide audience. Very popular English proverb “Even a very good thing will have to be made public, to be acclaimed by people” in the online world “Even a very small bad thing will have to be addressed, else it will be criticized by people”. If it remains there it is contagious and will make a very bad perception about you or your business.

IMPACT ON BRAND PERCEPTION

Perception is a reality. If someone does a search for your brand in Google, what will they see? Hopefully, there will be a link to your website, but what if there is a link to a site that talks about a bad experience someone had, or worse yet, what if there was a video that showed how your brand caused harm to someone? Perception of the brand at that moment is probably pretty poor.

IMPACT ON SALES

Would you buy something or avail service from a company where 5 out of 6 customer ratings blasted the company for poor customer service, lousy quality or late delivery? Probably not. You might search a little longer for a company that didn’t have such bad customer reviews. And, you might even be willing to pay a bit more if you knew the company had a solid reputation. This negative feedback can directly impact sales.

IMPACT ON RECRUITMENT

Today’s job candidate will typically research a company online before they submit their resume. Candidates will want to understand whether the company they are about to work for treats their employees well, if there is high turnover and what the current employees think of the working conditions. A company’s ability to recruit for key positions can be negatively impacted by the information posted on these sites.

IMPACT ON INTELLECTUAL PROPERTY

A substantial amount of time and cost go into securing the necessary rights to a company’s   trademarks,   copyrights, and other intellectual property.   Unscrupulous businesses can leverage your brand’s equity to redirect unsuspecting customers to their business. This infringement can cause confusion amongst your customers, damage brand perception and impact revenue.

IMPACT ON INVESTOR RELATIONS

Like prospective job-seekers, investors look to blogs and other sources of unbiased financial data to make decisions on whether to buy, hold or sell a position in a company. Since blogs and other sources of user-generated media allow for frank discussions, investors can gain additional perspective on the health of a company.

IMPACT ON FINANCIALS

When Starbucks announced the closure of certain stores throughout the United States in July 2008, activity in the blogosphere spiked. This spike in activity corresponded with a dip in the company’s stock price below $14 a share – the lowest point it reached for the entire month of July.  The perception that Starbucks was in trouble spread quickly online and thus negatively impacted the company’s stock price.

What are the things we can manage and fix for you?

These are the things that can hamper your online reputation and we as a company can handle such type of content amicably.

Unfair news articles

Disparaging blog posts

Exaggerated reviews

Hostile forum comments

Outdated legal issues

Blatant smear campaigns

HOW TO TAKE CONTROL OF YOUR REPUTATION?

Recent Case Studies

A popular TV Celebrity whose show runs in 74 countries was a victim of reputation attack by competitors , scandals and her fan following was reducing because of the same.Currently signed off for monthly reputation insurance package.
" I am thankful to the ORM team to manage and monitor my reputation risk online in the most optimized and cost effective manner across all social media platform and search engines. Last but not the least crisis management was wonderful. "