Top automobile companies have always followed a detailed emphasis on their product reputation including new vehicles, their parts, and even availability. The primary reputation category in the automotive industry is dependent on how customers respond to products, services, and customer support. This includes reviews across online platforms which also invites the infestation of negative sentiments indirectly. Hence it is no doubt an intelligent approach to maintain awareness across online space to build and manage a positive reputation.

Till the last decade, top corporations and their reputation were managed by paid media agencies across the globe which creates a perception of companies that they want to showcase to customers, employees, shareholders, or anyone else. These companies have a stronghold with media agencies to proactively approach for potential liabilities and negative campaigns. But that only works for an offline campaign in place. When it comes to online reputation management it’s vastly different and much more volatile and contagious that you can never escape. It shows both sides of the coin which use both online and offline media. It’s human psychology to see first thing negative than to see positive.