Victim of Online trolling
Fake allegations / charges
Fake PR & News Articles to defame
Twitter & Instagram trends to destroy reputation
Enterprise Reputation Management for Large Organizations
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Why Enterprise need Online Reputation Management?
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Online media is amalgamation and combination of real time activities on social media platforms, online group communities, blogging via personal or professional, online news, content marketing and mailing lists. Online media transmits globally to a wide audience. Very popular English proverb “Even a very good thing will have to be made public, to be acclaimed by people” in the online world “Even a very small bad thing will have to be addressed, else it will be criticized by people”. If it remains there it is contagious and will make a very bad perception about you or your business.
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Who needs this?
Impact on Brand Perception in Enterprise Reputation Management
Perception is a reality. If someone does a search for your brand in Google, what will they see? Hopefully, there will be a link to your website, but what if there is a link to a site that talks about a bad experience someone had, or worse yet, what if there was a video that showed how your brand caused harm to someone? This is exactly where enterprise reputation management becomes critical. Perception of the brand at that moment is probably pretty poor.
Impact on Sales in Enterprise Reputation Management
Would you buy something or avail service from a company where 5 out of 6 customer ratings blasted the company for poor customer service, lousy quality or late delivery? Probably not. You might search a little longer for a company that didn’t have such bad customer reviews. And, you might even be willing to pay a bit more if you knew the company had a solid reputation. This is exactly why enterprise reputation management is so important. This negative feedback can directly impact sales.
Impact on Recruitment in Enterprise Reputation Management
Today’s job candidate will typically research a company online before they submit their resume. Candidates will want to understand whether the company they are about to work for treats their employees well, if there is high turnover and what the current employees think of the working conditions. This is why enterprise reputation management plays a critical role in shaping employer perception. A company’s ability to recruit for key positions can be negatively impacted by the information posted on these sites.
Impact on Intellectual Property in Enterprise Reputation Management
A substantial amount of time and cost go into securing the necessary rights to a company’s trademarks, copyrights, and other intellectual property. Unscrupulous businesses can leverage your brand’s equity to redirect unsuspecting customers to their business. This infringement can cause confusion amongst your customers, damage brand perception and impact revenue. This is a key concern addressed through enterprise reputation management.
Impact on Investor Relations in Enterprise Reputation Management
Like prospective job-seekers, investors look to blogs and other sources of unbiased financial data to make decisions on whether to buy, hold or sell a position in a company. Since blogs and other sources of user-generated media allow for frank discussions, investors can gain additional perspective on the health of a company. This is why enterprise reputation management is crucial in shaping investor confidence and long-term trust.
Impact on Financials in Enterprise Reputation Management
When Starbucks announced the closure of certain stores throughout the United States in July 2008, activity in the blogosphere spiked. This spike in activity corresponded with a dip in the company’s stock price below $14 a share – the lowest point it reached for the entire month of July. The perception that Starbucks was in trouble spread quickly online and thus negatively impacted the company’s stock price. This example clearly shows how enterprise reputation management plays a direct role in influencing financial performance and market confidence.
What are the things we can manage and fix for you?
These are the things that can hamper your online reputation and we as a company can handle such type of content amicably.
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How we can help you ?
Our Reputation Management solutions can help you understand, build and manage you and your individual brand reputation in a way that leverages your strengths, mitigates risk and creates a competitive advantage. With our knowledged acquired over decade old experience we’ll help you with best and cost effective way
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Our Reputation Management solutions can help you understand, build and manage your corporate reputation in a way that leverages your strengths, mitigates risk and creates a competitive advantage. With our knowledge and insights, we’ll help you:
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