Till last decade top corporations and Individuals reputation are managed by paid media agencies across the globe which creates perception of companies which they want to showcase to customers, employees, shareholders or to anyone else out there. These companies have strong hold with media agencies to proactively approach for potential liabilities and negative campaigns. When it comes to online reputation management and vastly different much more volatile and contagious that you can never escape. It shows both side of the coins use both online and offline media. It’s human psychology to see first thing negative than to see positive. If bad thing coming next to your name or brand on popular search engine it will become a nightmare altogether. Anyone looking for first time one bad thing made overall bad perception about you or your business. Perceived reputation and business loss cannot even be calculated.

Online media is amalgamation and combination of real time activities on social media platforms, online group communities, blogging via personal or professional, online news, content marketing and mailing lists. Online media transmits globally to a wide audience. Very popular English proverb ;Even a very good thing will have to be made public, to be acclaimed by people; in online world. Even a very small bad thing will have to be addressed, else it will be criticize by people;. It is contagious and remains there one bad thing will make overall perception bad reality.

It’s like asking an cross question whether brands like Google, Facebook, Yahoo, Bing etc. which define internet are legal. As an individual or a company none of the above mentioned brands have authority to show negative about you or your brand online. You or your company has full authority to manage your reputation online the way you want it to be.

The best analogy that I can think of is anti-virus software for your computer. There are probably only 25 guys on the planet who can do good anti-virus protection on their own because it requires deep technical expertise. We have dozens of engineers who work on each of our products, which are designed expressly to fix or enhance your digital reputation and profile.

That said, there are certain things that you should do on your own, like have a thoughtful, well-curated LinkedIn profile. And you should have a Twitter handle that is your name, not something like “ILovePizza,” unless your job is in pizza.

Many of our clients come to us with a problem. I wish they’d come to us sooner because instead of the $5,000 it takes to cure the issue, it might have cost $200 to prevent it. But that’s not most of our clients—most want to be in front of the problem.