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01Nov 2016

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UNDERSTANDING ONLINE REPUTATION MANAGEMENT FROM THE PERSPECTIVE OF A COMPETITOR

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When you enter a market, you go in with open eyes. There is always going to be other businesses to compete with your brand. Moreover, your rivals will keep on trying to damage the image of your brand in the market in order to bring down your business. Especially, in the world of Internet, these kinds of practices are becoming a common occurrence.

For example, you perform a Google search for your brand. There might be almost no mention of your brand in the results on the first page. Alternatively, the results might show a list of different websites and forums that are criticizing your brand name.

 

This is where a business needs to take a smart decision and hire an Online Reputation Management service provider. An ORM service provider will not only keep track of the presence of your brand on various online platforms but also regulate your brand image and guide you towards what would be beneficial for your business goals.

 

Online reputation management service can do all this by bringing down the contents that are publicizing your brand in a negative light.  They can use Search Engine Optimization and Social Media Optimization tools to bring you on the top of the list of Google search results and that too with the information that you want the online users to know. They will also eradicate any kind of misleading information that your competitors are trying to spread about you and your brand.