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10Oct 2016

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WHY DO CELEBRITIES NEED ONLINE REPUTATION MANAGEMENT?

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Nobody is more conscious or dependent on his or her reputation than a celebrity or public personality. Thus, celebrity online reputation management is imperative for every celebrity, and for added reasons than what you already know.

Celebrity online reputation management is a rather new service that has arrived in the market. It helps the celebrities in monitoring and controlling their online reputation in spite of what is being written about them on various online portals. Most of the times, the content written about a celebrity is based on the false rumors. At other times, it can be downright humiliating. No matter what it is bound to hurt their online as well as offline reputation in the industry.

The online reputation management for celebrities is about observing what folks say about the celebrity and proposing possible amendments their clienteles can make to modify the course of those discussions. The bad reputation can hurt their status in the industry and may affect their capability to get more work. Many filmmakers in the past have stopped working with the actors surrounded by unwelcome publicity, as they didn’t want added expense and bad publicity on their hands.

There is a very popular quote by Warren Buffet, “It takes 20 years to build a reputation and five minutes to ruin it. If you think about that, you’ll do things differently.” This fits well with the lives of celebrities.

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How To Use Online Reputation Management to Improve The Image of Celebrities?

Step-1- Find out the content about celebrities being published online.

The very first step in the direction of celebrity online reputation management is to find out what is being written about the celebrity on various online forums and how others are reacting to it. Based on the severity of the content and its impact on the life of the celebrity, you can figure out what to do next. If you do not know what is being written, then there is nothing much you could do it.

Step-2-  Substitute the negative content with something better.

The second step is about keenly starting to change the negative content. It can be done effectively as the online reputation management service can comprehend the Google algorithms and algorithms used by the other search engines. Once the page ranking is improved using a various Search engine and social media optimization tools, the marketing team of the celebrities can concentrate on creating content that shows the better version of their client in front of the public and appears on top of the list of all search engines’ results.

Step 3- On-going service

Lastly, the gossips, rumors, are a part of a celebrity’s life. Every moment someone around the world is posting something, sharing something, commenting on someone etc. It is an ongoing thing. So the celebrity online reputation management should also be working 24 hours a day and 7 days a week. The news never stops and circulation goes on and on from one platform to another. Therefore, the reputation management cannot stop it but could evade it by moving it out of the way before anyone has a chance to cause any damage from it.